It’s the time of the year again when businesses gear up for a year-end evaluation and plan for the new year ahead. If you haven’t already, make sure to include digital marketing into your budget. A digital marketing strategy can be developed in-house, but consider hiring a digital marketing agency. Not only do they bring their expertise to the table, but they will also be able to save you more money in the long run.

Digital advertising is the trend

Make no mistake about it—the advertising industry is shifting predominantly to digital advertising. Satista shows that in 2020, 44.2% of total ad expenditure was spent online, with tv ads decreasing to 30%. Advertising experts predict more notable shifts toward the online space with more attention being brought about by YouTube and online streaming sites.

If you are curious how a digital marketing agency allocates budget towards advertising and SEO efforts, Search Engine Journal surveyed how SEO professionals allocate their budgets and time across digital marketing and SEO.

Here are some notable findings:

• Content marketingtakes up a huge chunk of an SEO expert‘s budget for digital marketing. 6.2% of them said they applied all of their digital marketing budgets to content marketing. This is no surprise as Google places importance on content to rank websites.
• Digital PR(or link building) got the least allocation—17.9% didn’t allocate any budget while 30.4% allocated little. This closely ties with the top finding of having put content as a top priority. SEO experts recommend that if a website’s content is relevant, helpful, and of high quality, backlinks happen organically—with no need for paid link placements anywhere.

It is relevant to know where most digital marketing agencies allocate their budgets because it will help your compare your budget against them (if you are doing it in-house), or have a good idea of how much to spend on if you decide to hire an expert.

You might be surprised that even if SEO does not top the budget allocation, this is the area where SEO professionals spend the most time on. Keyword research and on-page SEO efforts take a huge chunk of their time. If you are not well-versed in doing this task, it may be more productive to trust this process to the experts.

Get Help from the Expert, Mr. SEO

Prioritize digital marketing for promotion. Your website is competing with thousands of businesses for top ranking, and it can be an overwhelming task if dealt with alone. You would need to turn to the SEO experts, and Mr. SEO and his team at IBA are here to help. Mr. SEO employs a combination of the latest onsite and offsite page SEO strategies to ensure your business gets to the top of search page results fast—and stays there for a long time. Contact us today for a consultation.