With around 3 million tweets going around every day across 400 000 active users in Dubai, Twitter can definitely get your brand across so many people in the region. In particular, Twitter usage is most frequent among expat communities and even local ones in Dubai, London and Qatar. One single tweet can spread across tens or even hundreds of thousands of people with the right marketing strategies, especially as a tweet can essentially spread like wildfire through rapid likes and re-tweeting, just randomly appearing on someone’s feed and getting them curious about your services.

Like in Instagram, it’s important to build a following on Twitter and like on Facebook, your ads should contain the right keywords that will get your brand on someone’s page. Have a clear idea of your target audience and what they would be interested in, and craft tweets, use hashtags that get your target re-tweeting and liking your services for days on end.