With over 2 billion people around the world using Facebook and users in Dubai, London and Qatar spending 50% of their phone time perusing through the app, any company would be remiss not to take the time to find out how to market themselves on Facebook. If used and promoted correctly, Facebook ads in Dubai, London and Qatar can reach a whopping 10 million targeted users in the region! That is evidently a massive reach that should aim to achieve.

So how do targeted ads work in Facebook? On the site, you’ll see a square box on the upper right showing four ads that appeal to a particular user. Facebook gathers as much information about the user as possible and assigns companies’ ads based on the user’s interests and location.

The goal therefore is to get your ads to reach the people likely to get interested in your offerings — this requires knowledge of useful keywords. What ideological orientations, hobbies, and interests would someone interested in your services lean towards? Answer those questions, think of the right keywords, put them in your ad, and let Facebook run its algorithm and get your services on the target audience’s upper right column of ads.