Did you know that a lot of Facebook users are also active on Instagram? Over 300 million people all over the world spend their days browsing through and posting pictures and videos on the app. In Dubai, most of the people using Facebook spend just as much time on Instagram as well. While targeting based on location and interests works pretty much the same on Instagram as in Facebook, the methods used to target people are pretty different. One no longer just uses ads but adapts to using the main substance and material of Instagram — pictures and videos. Using these provides a wealth of opportunities to get creative with how you present your company brand.

The company brand or image, therefore, is the most important thing you have to curate on Instagram. What kind of photos do I want to post? Is there a common theme across my posts? Do I take these photos in squares or as horizontal portrait shots? Do I post videos? If so, how long will they be and what kinds of videos should I use? 

Of course, after establishing a brand, one might still have a hard time reaching out to the intended audience even after using so many relevant hashtags. Therefore, it would help to get yourself a kickstart and invest in buying followers to increase reach and relevance.